"By exploring McLuhan's famous aphorism 'the medium is the message', then, the phenomenon of video gaming centers can be viewed as a complex medium-of-media, made up of an underlying techno-genetic structure of user-independent (technical) media and user-specific (embodied) media." FULL VERSION available at http://arago.cprost.sfu.ca/digest/dec03/VideoGame.html
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at 3:04 PM CET